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Depending on your organisation and the activity you deliver, there are several ways that badges can be beneficial:
Analytics
– Credly, the badge issuing platform, provides you with detailed analytics of how your badge collection is performing, such as how many badges you have issued, how many have been accepted, on what social media platforms they have been shared on, how many views each badge has had and so on.
Reporting & Outcome Tracking
– The analytics tool on Credly makes reporting on your badge offer and organisation’s activity extremely easy.
– Every organisation has outcomes or markers that can be hard to measure and track. Badges give a quantifiable source of data for ‘soft outcomes’ such as increasing skills or wellbeing.
Managing Staff & Internal Processes
– Earners don’t just have to be participants on programmes or customers of your activity! Rewarding staff achievements with digital badges makes a great record of the upskilling and progression of staff within the organisation.
– Badges are a brilliant way to reflect staff training, CPD courses and suitability for roles.
Recruitment
– Recruiting the right people for any organisation requires a lot of time, care and effort. Badges are fantastic for getting a snapshot of a person’s experience and skills, and have the added bonus of showing what organisations have previously worked with them without the laborious requests for references.
Grants & Funding
– Lots of organisations will utilise grants and funding at some point. Incorporating digital badges into delivery can make applications stand out by increasing the credibility of how you will be tracking, measuring and reporting on specific outcomes, as well as bringing structure to your activity.
Attitudes & Movements
– Every organisation has key messages and attitudes that they want to develop in others. Digital badges are a brilliant way to recognise and encourage the change you want to see in the world.
Marketing
– You can get really creative with using badges as a marketing tool!
– Badges are created with your logo and branding, so are very personal to your organisation. Every time someone shares a badge they earned with you, it’s an advert.
– Because of the way badges are linked in-browser, people that click on your badges get a direct snapshot of the activity you deliver and the impact you’re creating.